As digital agencies grow exponentially, I love to coin a buzzword – and embrace new platforms. In this fast moving tech revolution are we ignoring one of our most important assets, often referred to as the guys in the basement. At the companies I’ve worked for, the dev teams were mostly situated in the basement or rear of the building. No idea why.
For a long time I’ve dreamt of an agency that doesn’t follow the hierarchical format of some of the agencies I’ve worked for in the past. Don’t get me wrong, I love those agencies and enjoyed working for them. Having said that, I’ve noticed a common theme that I consider to be a weakness amongst them. I call it the All-Stars issue.
Countries around the world have been ravaged by the effects of the newest strain of coronavirus. In many regions, there’s not enough protective and life-saving medical equipment to go around. Businesses are going bankrupt after being forced to close. Unemployment is the highest its been since the great depression with some estimates putting us at almost 20% as of mid-April.
For those who had 2020 in their sights as a year of success, the recent arrival of a global pandemic will not be a welcome one. As if overnight, our collective worlds have changed beyond recognition. We have been plunged into remote working, socially isolating from our loved ones, and relying more on technology than ever before.